Diesel Campaign

In nows society there is a strong emphasis on prudent, well thought out, end making. It is often against social norms to act on impulse. Society as well as affects the way one thinks, making separately person self-conscious and self-aw are of his surroundings. This helps him become more wary of his actions, disallowing (for the most part) uninhibited actions and reactions. However, Diesel, a wear company, indulges the average day citizen to Be stupid. According to Diesels manifesto, which can be accessed through YouTube, this sweat suggests the stupidity of being smart, and emphasizes the need to be stupid (The Official Be Stupid Philosophy). with the use of vibrant colors and fonts and the provocative and chauvinistic nature of the ad, Diesel is truly able to canalize its adept of stupidity. Diesel has many advertisements that are under the Be Stupid campaign. They all use the position of shock to capture the audiences attention. What could be bolder than encouraging stup idity?What the audience provide set first is the vibrant colors. The message is written in a neon yellow that easily captures attention. The borderline matches the message and it immediately grabs the audiences attention. The blanket on which the girl is lying is multicolored and eye-popping. The vibrant colors will allow the reader to stop in the middle of the magazine to look at the ad for a moment. Whats more interesting is the message that is in bold in the leftfield hand corner. It reads, Youll spend more time with your boss. This is written in all bold and all capitals. The fleshly appearance of the message is already attention-grabbing enough, just if that wasnt enough, the message itself is crazy. Its crazy in the sense that it goes against all of societys conventions. Having any type of relationship with a coworker, let alone a boss, is usually frowned upon in most offices. A wise thinker would know not to venture into that area, but one who goes with what he is feeli ng, uninhibited, would not have a problem spending more time with a boss.By making a controversial education, Diesel is able to appeal to the audience, especially to the younger generation. However, this controversial statement promotes promiscuity and unintelligent responses to everyday situations. Not only is the tone of the quote provocative, but the photograph itself is also instead suggestive. It shows a topless char adult female lying in bed with a topless man. The woman is looking straight at the audience, with a grin shamelessly tacked onto her face. A blanket covers the mans face, and it seems as if he is not even awake yet.His arm also rests on top of the womans body. It is implied that the two have slept together. It is also implied that in this case, the man is the boss, while the woman is the one who is being stupid. In the photograph, it seems as if the woman is in control of the situation, since she is awake with the smile on her face, looking directly at the came ra. In fact, she is portrayed as the one taking advantage of the male, when it is usually the opposite in society. though this may seem empowering, it holds women in a negative light.Not only is the female not the boss, she is the one victimisation the male in order to be stupid. This is degrading to women, even though it may not initially seem like it. The advertisement seems to be saying that girls should be stupid, and that intelligence is unimportant. It promotes girls acting foolishly and doing preposterous things like sleeping with a boss. Is this what Diesel wants the future of the younger female population to be? If so, it is quite chauvinistic and deprecating to the many advancements females have made throughout history.This picture juxtaposed with the slogan encourages women to be licentious and to disregard ethics. The Be Stupid campaign has much potential in carrying a positivistic meaning. It encourages people to occasionally step out of their realms of comfort, and to be a little bit bold and chivalrous every now and then. This can be a positive message because without taking risks, people will not be able to succeed. It is not always good to be uninhibited, however there are certain limitations as to how impulsive one can be.The issue is that Diesels campaign puts no boundaries as to how stupid one can and should be and just suggests people to act as savages. Be Stupid also suffers due to the poor word choice, along with the risque advertisements it only appeals to the immature and undeveloped, and manipulates their flexible minds into believing that spending more time with your boss and being stupid is acceptable. Diesel should stop being stupid and be more conscious of the message they send.