APPLIED INTEGRATED BUSINESS Essay Example | Topics and Well Written Essays - 500 words

APPLIED INTEGRATED BUSINESS - Essay Example From the above, various companies use various methods to ensure their success through both employee and customer satisfaction. This is because employee and customer satisfaction are the keys to business success. The video shows a manager who does not put customer needs at the core. The lady at the reception informs him of the dissatisfied customer but he reluctantly comes without the feel of urgency required. When dealing with customers, their needs should be given priority for them to have a sense of importance (Roche & Self 2012, p. 67). Moreover, the manager should ensure customer needs are met at all costs. The customer at the reception is urgently in need of a room but the manager downplays this urgency and seems to be interested in having an affair with her. Managers should draw boundaries between their social and professional lives. More so, the managers should not involve their customers in their social life at all costs (Roche & Self 2012, p. 141). The welfare and the needs of all categories of customers should be catered for, and in the event that a mishap occurs, remedy measures should be taken within the shortest time possible. This does not seem to be the case with the manager who fails to courteously assist the person on the wheelchair who is locked out of a reception due to inaccessibility of the venue. Furthermore, managers should use polite language whenever dealing with their clients as well as their employees (Roche & Self 2012, p. 101). This is paramount in ensuring good customer relations and the employees transfer it to the customers. The manager fails to courteously address the receptionist upon being told of the customer who wants to speak to him. Though he says he is busy, he clearly is not as he is taking coffee while checking the local daily. Good customer and employee etiquette requires the manager to listen carefully to